Brian found some Cool Ranch Doritos on Migros' online shop, www.leshop.ch, and ordered them for me. Love those! And yet, they are a little different here.
I have two theories on this.
1- Ranch flavors don't exist here. Therefore, the ranch flavor is American. Easy substitution.
2- A ranch is a place where cowboys hang. And hey, aren't all Americans cowboys?
So there you have it. I will be enjoying my Cool American Doritos this evening and wondering if that makes me cool by association. Yum!